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Will it be a releasable, professional-quality mix? Absolutely not. “There will be a button that gets you a baseline mix in major DAWs – I know that for a fact. AI tools have a lot of value in providing those beacons in the water.”īeing able to quickly get a sense of how your vocal mix fares against the ‘mean average’ pop sound is a great workflow enhancement, but of course this is all just a taste of what’s coming. Reference tracks are like beacons that help you find your location relative to the wider space. London-based mixing and mastering engineer James Lewis puts it like this: “When you’re getting started, it’s like looking out at an ocean it’s massive and trying to navigate your way through it is hard. It’s common for beginners and professionals to use reference tracks during the production process, and this is an area where AI tools offer distinct benefits. These plug-ins undeniably save time and money for composers who need to quickly iterate and revise cues, as well as independent musicians working up demos, but they’re emerging as an unexpectedly valuable learning tool too. Companies such as Sonible, Focusrite, and iZotope are at the forefront of AI-assisted mixing, offering compressors, reverbs, and tone-matching technology that allows you to quickly emulate the sonic profile of a beloved snare hit. While mastering may have started the conversation, ‘smart’ plug-ins are becoming available for every stage of music production.
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“Ultimately a percentage of those new creators are going to stick with it, level up, and become professional musicians who hire professional engineers.” “These tools just widen the funnel of people coming in and making music,” says Rowland. In Rowland’s view, giving these people a viable and affordable option leads to a larger music industry overall. This leaves a large group of people who either don’t have the funds to pay for human mastering or aren’t at a stage in their career where they even need it.
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“So either people learn how to master music themselves, which is not easy, or they hire somebody for $50 at the low end or a professional for maybe $250.” “There’s more content out there than every mastering engineer in the world could ever get through,” he says. However, Rowland is the first to point out that there’s still no comparison to the nuance you get from an experienced engineer, and that the conversation around the technology has largely moved on from fears of job replacement.
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Effectively, it’s supervised machine learning.”Īs the efficacy of online services such as LANDR, Cloudbounce and Aria, and offline plug-ins like iZoptope’s Ozone, have increased, AI mastering has graduated from a novelty to a genuinely useful resource.
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The engine is like a baby, watching us and learning from what we do, comparing its output to ours. We use the same plug-in stack that the LANDR engine does and every knob we turn, every decision we make, is recorded. “They send us their music and either I or my team master it. “We did deals with Warner, with Disney etcetera,” says Rowland. This audible jump in quality has been driven by an initiative that Rowland spearheaded when he joined the company seven years ago – to build an in-house, all-human mastering team that the AI could learn from. Those heated discussions have now largely cooled and LANDR has been quietly getting better and better and better.
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